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Strong strawberry crop poised for Valentine’s Day

California Giant Berry Farms shared a strawberry crop update forecasting strong volumes of organic and conventionally grown strawberries in the weeks to come. Included in this influx is the company's 'Fresh From Florida' labeled product.

"Florida growers have demonstrated remarkable resilience, overcoming significant setbacks caused by Hurricane Milton, which delayed the start of the season," said Tim Youmans, vice president of sales at California Giant Berry Farms. "Their commitment to delivering fruit is truly inspiring and speaks to the collective strength of the strawberry industry."

The company's Florida-based growers are on track to deliver peak volumes spanning from mid-February to mid-March. This crop marks the second year of its new "Fresh From Florida" label—an addition to the classic California Giant insignia that promotes Florida agricultural products through consumer marketing campaigns, partnerships with domestic and international retailers, and an established presence at prominent industry trade shows.

Youmans says the company's Florida-based growers are on track to deliver peak volumes spanning from mid-February to mid-March.

Bolstering the company's strawberry production is Santa Maria's conventional and organic crop, which is anticipated to increase week-over-week, barring any major weather events. Strawberries from Mexico are currently in peak production, which is forecasted to span the month of February and into March. Combined, these regions will provide ample volumes for the Valentine's Day pull and weeks thereafter.

Retailers should take advantage of the Valentine's holiday by creating eye-catching displays and utilizing complimentary items associated with the holiday such as champagne, chocolate dipping kits, and cheeses.

Through the shared industry goal to drive significant increases in strawberry consumption, California Giant continues to deliver on its mission to provide a year-round supply of fresh berries that represent high standards for quality and consistency.

For more information:
Kelley Sablan
California Giant Berry Farms
Tel.: +1 (831)744-6634
[email protected]
https://www.calgiant.com/

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