Bako Sweet has a range of summer sweet potato opportunities for retailers, building on the momentum and feedback from OPS and Foodservice. As the summer season continues, the company remains committed to providing fresh, seasonal merchandising options and campaigns for both retailers and consumers.
Left: Susan Noritake; right: Bako's bagged organic sweet potatoes
This summer, the company introduced its grilling merchandising bins, which highlight the versatility of sweet potatoes in grilling recipes. These bins are available through Labor Day, providing retailers with a seasonal display that encourages consumers to include sweet potatoes in their summer grilling plans. These merchandising options are continuously updated to reflect seasonal themes.
"We are incredibly proud of the positive feedback and engagement we've received from our recent trade shows," said Susan Noritake, director of sales at Bako Sweet. "Our commitment to providing innovative, seasonal merchandising options and supporting our retail partners is at the core of our mission. We look forward to continuing to grow and inspire with our value-added products."
The brand is sharing recipes like Sweet Potato Kabobs (left) and Sweet Potato S'mores (right).
To inspire people to use sweet potatoes in new and creative ways, the company is actively engaging with them through social media. The brand is sharing recipes like Sweet Potato S'mores, Sweet Potato Burgers, and Sweet Potato Kabobs to showcase how delicious grilling with sweet potatoes can be. Bako Sweet's Instagram page is also a resource for retailers to share content and engage their shoppers, reinforcing the appeal of sweet potatoes during the summer.
Looking ahead, the company is excited about deepening partnerships with long-time customers and exploring new opportunities. The brand is focused on supporting retailers with products and displays, ensuring that sweet potatoes are a prominent feature in stores. From a marketing perspective, Bako Sweet is embracing omnichannel planning to reach consumers across various platforms. This comprehensive approach ensures that the brand's message is consistent and impactful, driving consumer interest and engagement.
For more information:
Bako Sweet
Tel: +1 (661) 858-1075
[email protected]
https://bakosweet.com/