Nature Fresh Farms® is expanding production to the West Coast, partnering with grower Millennium Pacific to bring California-grown Hiiros™ Tomatoes to the market.
With the expansion of production to the West Coast, the company will first introduce conventional California-grown Hiiros Tomatoes to market.
“We’re always looking for ways to improve our efficiencies, maximize sustainability efforts, and bring consumers high flavor, high-quality produce that’s grown closer to home,” said Niels Klapwijk, vice president of procurement, Nature Fresh Farms Sales. “Onboarding Millennium Pacific as a partner grower allows us to do this.”
With the expansion of production to the West Coast, the company will first introduce conventional California-grown Hiiros Tomatoes to market, with further expansion into organics and commodities, including peppers and cucumbers, on the horizon.
Left to right: Niels Klapwijk, Frank Neufeld.
“Our partner growers are an extension of our company, our standards, and our commitment to retailers and consumers,” said Frank Neufeld, executive vice president of Nature Fresh Farms, adding that it is excited to bring fresh, local, flavorful produce to West Coast shelves and tables in a fast, sustainable manner.
The Hiiros Tomatoes line.
California-grown Hiiros Tomatoes are already in production and available at select retail locations on the West Coast.
“As our business continues to expand, so too will our footprint. This helps us to ensure that through our growth, our commitment to service and quality standards are never lost,” said Neufeld.