Fresh Del Monte, the vertically integrated producer, distributor and marketer of fresh and pre-cut fruits and vegetables, is extending its collaboration with worldwide hit brand Miraculous™ for a limited edition promotion for its new "Kiwi Origin South Europe" campaign. The announcement was made today by Hyde Schram, Vice President, Global Partnerships, ZAG, and Thierry Montange, Marketing Director, Fresh Del Monte Europe & Africa.
With a mission to encourage children to consume more fruits and vegetables daily, the Del Monte x Miraculous™ partnership initially launched in Summer 2023 with superheroes Ladybug and Cat Noir from the global hit TV series Miraculous™ – Tales of Ladybug and Cat Noir featured on packaged goods and fresh fruits including pineapples and bananas. The new limited promotion extends the collaboration in celebration of the authentic taste and superior quality of kiwi fruit exclusively from the European region in three different pulps: green, gold and red, with Ladybug and Cat Noir featured on the eco-friendly paper packaging of the kiwis, which will be available from October 2023.
"Del Monte Kiwis from Southern Europe are well known for their sweet and flavourful taste, due to the richness of the European soils where they are grown. They come from Italy, Portugal, Spain, France and Greece . In short, they will not have to travel around the world before they reach your tables. Del Monte's passion and dedication to producing high-quality kiwi fruit results in delicious and nutritious fruits that are appreciated by young and old alike,” explains Marina Bastianelli, Director of the Del Monte Kiwi Program and Diversification in Italy and Greece.
“We are always looking for ways to encourage Miraculous fans to make healthy food choices, and our collaboration with Del Monte has proven to be a big hit with children and their families across Europe . Now our Miraculous fans can enjoy seeing their favourite superheroes on these super sweet kiwis, a great addition to any fruit salad or smoothie, or simply cut in half to be enjoyed with a spoon,” added Schram.
"Each type of kiwifruit offers unmistakable nutritional and taste peculiarities, which makes their consumption a unique experience. The increasing market supply of different varieties that still maintain high health characteristics means that all types of palates can be satisfied. Given and recognized kiwi's health benefits for people, this fruit provides a logical motivation for its regular consumption as part of a balanced diet," explains Luca Fiorentini, Technical Leader at Kiwi Passion Consortium for the European productions.
Three varieties of kiwi to satisfy the tastes of both young and adults
Three varieties of kiwifruit distinguishable by their internal colour will be marketed this year: green-fleshed kiwifruit, golden-fleshed kiwifruit, and bi-colour yellow-red kiwifruit. What are their characteristics?
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