Interest in the new citrus campaign is increasing, as evidenced by the increase in activity of Naranjasyfrutas.com, Spain's leading online agricultural market.
"The search for mandarin harvests has increased by 40% over the previous year and the search for oranges by 62%. In addition, retailers started searching for harvests since the beginning of June, which is earlier than they used to," stated Juan José Bas, the platform's manager.
"The number of producers who register their harvests on Naranjasyfrutas.com has continued to increase, as it's done every year, but we have observed that, comparatively, the number of businesses interested in finding harvests has grown more, which is related to the lower production expected in all of Spain's production areas this campaign. We know that businesses will need more producers to supply themselves this year, and our platform is an ideal place to find them quickly and easily."
"This translates into a greater chance for farmers who register their crops on our platform for free to successfully sell their fruit. It's worth noting that the more offers a producer receives, the more options they have to get a better price."
"We want this trend to continue so that prices can compensate, at least in part, for the expected decrease in the harvest," Juan José added. "Since there's so much interest from businesses this year, we've advanced the shipment of the lists of available harvests. Two months before the harvest date, we sent the lists of the harvests that were already registered on Naranjasyfrutas.com to the shops that requested it, by varieties, and with the contact details of the producers, to facilitate the meetings with the farmers."
What are the most sought-after varieties by retailers?
The following chart depicts the most searched harvests in Naranjayfrutas.com between June 1, 2023, and September 12, 2023:
"We've already sent the lists of all of them, including the Okitsu variety," Juan José stated. "In addition, we'll soon be sending lists with more varieties to the businesses that have registered for free and that have selected the varieties they are interested in purchasing."
It's worth highlighting that the Bright Red kaki was the fourth most sought-after harvest on the platform, ahead of other varieties of mandarins and clementines, and that businesses have been searching for Hass avocado harvests since June, even though its season won't start until November/December. The avocado campaign will be very affected by the drought, just like the citrus campaign, and everything indicates that there will be some pressure to get available fruit. "The search for the Hass variety has been underway for months, but last year we also saw that businesses were interested in the Lamb Hass avocado."
"Finally, we have also observed an increase in the demand for clementines with leaves. The leaf is the freshly harvested fruit's natural seal of freshness. Consumers are increasingly recognizing the value of the leaf in citrus fruits, as it guarantees that the fruit has not undergone any degreening process or post-harvest treatments, and retailers, especially in Europe, value this product that Spain produces almost exclusively."
How to join Naranjasyfrutas.com?
"Farmers interested in announcing their harvest just have to go to www.naranjasyfrutas.com and click on the ‘Publish your harvest for free’ tab. Merchants looking for available harvests must select the variety, or they can receive the latest announcements every Monday by clicking on the ‘Register as a merchant‘ tab and selecting the varieties they wish to receive information about."
For more information: