The Texas International Produce Association (TIPA) proudly invites industry members to apply for this year’s challenge, which will kick off in mid-October and culminate at the 2024 Viva Fresh Expo in Houston on April 13.
Last year, 11 participants completed the fourth annual Viva Fresh Clean Eating Challenge, which culminated at the Viva Fresh Expo in April. It is now time to select the new class of participants. Since 2020, participants have challenged themselves every year to incorporate more fruits and vegetables into their daily routines. While it is not the purpose of the challenge, participants have many times benefited from the welcome bonus of collectively losing more than 1,000 pounds in the four years of the challenge, among other positive changes.
“Over the past four years, we have asked industry members who are looking to regain control of their lives to join us in what has sometimes been a life-changing challenge. It’s not about weight loss, it’s about making changes in pursuit of longevity. At the core of that search is putting fruits and vegetables at the forefront of our everyday meals,” said Challenge committee chair and director of marketing at FullTilt Marketing Jen Velasquez.
Spots are limited, and chosen participants must meet the following criteria:
- Be a member of the produce industry.
- Be able to express what is driving them to compete in the challenge.
- Be willing to share progress online and at the Viva Fresh Expo on April 12.
- Show willingness to commit to the six-month challenge.
- Commit to engaging with their mentors and peer groups on a weekly basis for the duration of the program.
Those interested in joining the challenge can apply here by September 28. The chosen participants will receive mentorship and nutrition coaching. Upon meeting the given criteria throughout the challenge, they will also be eligible to win a Peloton Bike to be announced at the Viva Fresh Expo.
“I promise you it is not easy. However, it is an absolutely rewarding six months to watch yourself make small changes that will truly make a difference in how you feel,” said Megan Jacobsen, vice president of sales and marketing with Gills Onions, former CEC participant and now program mentor.
“The Clean Eating Challenge has become an event that I look forward to every year,” said James Bassetti, COO and Clean Eating Challenge mentor. “Being able to work with and learn from the new class of participants is always an uplifting experience for all those involved in the CEC.”
The Clean Eating Challenge is a Viva Fresh Expo sponsorship opportunity. Those interested in becoming sponsors can contact Hector Garza for more information.