Courchesne Larose Group appoints new CEO

Courchesne Larose Ltd. announces that Michael Aucoin has been appointed chief executive officer of the company, effective immediately. His appointment follows a rigorous selection process designed to ensure an orderly succession.

Aucoin is a seasoned executive with extensive experience in the agri-food sector. His knowledge of distribution channel development is a key element that has enabled him to contribute to the success of major companies such as Smuckers and Hershey. In addition, he presided over Agropur’s Canadian operations from 2017 to 2019, where he managed nearly 5,000 people and ensured the operational success of Eat & Beyond, an investment firm that holds stakes in companies that manufacture vegan food. The leadership talents of Aucoin, acquired over the course of three decades of experience with a variety of companies, will inspire all employees and enable the Courchesne Larose Group to realize its ambitions.

Aucoin succeeds Michel Routhier, who becomes vice-chair of the Board of Directors and will ensure a smooth transition at the company’s senior management level over the next months. Alain Routhier will remain president of Courchesne Larose.

“It is important to be able to count on a leader who, in addition to knowing our industry, can effectively mobilize our teams to foster collaboration between the various entities of the company. These ingredients are essential if we are to realize our growth ambitions and become a pan-Canadian leader in the distribution of fresh fruit and vegetables. This is a second significant step in that direction, following the recent arrival of a group of investors led by Sagard,” said Michel Routhier.

“I am honored by the confidence the Courchesne Larose Groupe has shown in me. I’m delighted to be able to contribute my experience to the growth of Eastern Canada’s largest importer and distributor of fresh fruit and vegetables,” added Aucoin.

For more information:
Martine Robert
Courchesne Larose Ltd.
Tel: +1 (514) 212-7812

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