Pietro Paolo Ciardiello, director of Coop Sole

Melon consumption increasing despite insufficient volumes

"The melon sales trend started improving in early June with increasing consumption. The organoleptic qualities of the product are good, however volumes remain far below those of June 2022, meaning they do not meet demand," reports Pietro Paolo Ciardiello (at the center of the photo), director of Coop Sole in Parete (Caserta).

"Considering the high quality of the product, prices should be higher to remunerate producers fairly. Although supply is not in line with demand, we are doing whatever possible to meet the requests of our historic clients."

Both the netted melon and berry and stone fruit campaigns are underway at Coop Sole in Parete (Caserta), while the strawberry season is about to come to an end.

Pietro Ciardiello reports that the campaign did not start very well, as "the abnormal weather in May let to agronomic and production problems, causing scarce setting and affecting the commercial trend in terms of both consumption and quotations. We were hoping for a better weather at the beginning, as it would have enabled greater quantities and a livelier market. The situation is the same abroad."

This year, in line with the corporate vision, Coop Sole boasts a first-class variety package featuring high sweetness, good flavor (Brix level) and excellent shelf-life.

"The month of May was complicated for the whole fresh produce sector, as the bad weather damaged all crops. We are doing everything possible to guarantee the maximum support to our partners. Unfortunately we also have to deal with the lack of labor, which has become a chronic problem and is even more relevant now that demand is lively.

For further information:
Cooperativa Sole
Via della Repubblica n. 70
81030 Parete (CE)
+39 081 5036887

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