The spring brings the beginning of some long-awaited Spanish fruit seasons, which have already started with some delay in each segment.
"The start of the watermelon season has been marked by the high prices and strong demand for the early production from North Africa. However, the organoleptic quality of this fruit wasn't stable, which ended up taking a toll on the beginning of Almeria's campaign, causing consumption and prices to fall," says Camilo Diaz, commercial director of Martimar, a company with 54 years of experience and leader in the distribution of fruits and vegetables in southern Spain. "Regarding stone fruit, the beginning of the season has so far been exciting, with improvements in the quality of the early varieties and good prices in the markets."
Martimar distributes its products across Spain and Portugal, both to wholesale and retail customers, as well as to large-scale distributors and the Horeca channel. In general, since the beginning of the campaigns of these summer fruits, "we have been seeing demand for products with the right quality, and prices have remained good for weeks. For example, in the case of cherries, the strong demand reported at national level, and even in countries such as Italy, is causing prices to remain high for the fruit with the ideal size and quality."
At this time, when new seasons are starting, there is also room for other tropical and exotic fruits which, in any case, already have a fairly well-established market share throughout the year. "Indeed, these products already belong in the daily or weekly shopping basket of many customers, so there is always some demand, naturally subject to oscillations depending on seasonal factors and the production area. Thus, for some products, like kiwifruit, the demand and prices have been high due to product shortages in the northern hemisphere, while for others, like pineapples, prices have been more affordable due to oversupply."
Bananas are the Spanish tropical fruit par excellence, and Martimar is a specialist in their production, ripening and distribution; in fact, the company, which has offices in Mercasevilla and Mercamálaga, also has its own farms in Gran Canaria and Tenerife, where it produces the bananas it sells under its premium brands Ramos and Pérez Abreu.
"After a difficult first few months this year, with oversupply and comparatively low prices, it seems that shipments are becoming more reasonable, and we imminently expect an improvement in the market. Our fruit has been the cheapest on the shelf for many months, given the difficulties to sell the entire production and cover the costs both in the Canary Islands and in the Peninsula. We also expect more sustainable prices in the coming weeks," concludes Francisco Riego Ramos, general manager of Martimar.