Limoneira is launching its new “Catch the Citrus Wave!™” campaign which features a playful packaging design capturing the essence of a day at the beach, with colorful citrus characters. This year the company has added limes to the campaign and consumers can now enjoy the spirit of summer with lemon, lime, orange and mandarin bags.
“Each bag features a playful design that highlights the variety and catches the playful spirit of summer activities. With an easy-to-scan QR code, you can hit the beach with our Catch the Citrus Wave landing page featuring a variety of recipes, games, coloring activities and sustainable farming initiatives,” says Susan Jones-Ng, director of international sales and citrus marketing.
Limoneira is also hosting a summer social media sweepstakes from May to August, where consumers could win a Stanley® Cup (no, not that one). The company’s Instagram page also features beach-themed swag.
For more information:
Michael Gonzales
Limoneira
Tel: +1 (805) 525-5541 x1069
MGonzales@limoneira.com
www.limoneira.com