Supplies of strawberries from Central Mexico are coming to the end of the season. “The industry has pushed central Mexico certainly later than what would normally be the case because of the storms in California and the California crops coming on late. Central Mexico has done really really well for the industry,” says Alan Ediger, vice president of sales for California Giant Berry Farms. The season from that region went four to six weeks later than it normally would have.
That said, it’s been a successful growing season in the region. “We had very good quality overall so it’s been a good season for U.S. shippers and Mexican growers,” said Ediger. He notes that Central Mexico also had a robust start to the season with strong markets due to lower volumes coming out of California at the end of 2022. This marks the end of the Central Mexico season and it will start again in October this year.
Strength in demand
As for strawberry demand, it’s been strong. “Although the volume is declining as we get to the very end of the season, the quality has maintained at a pretty high level so there’s been continued demand for the central Mexican crop. There’s also the lower volume coming out of California which is abnormal for this time of year,” says Ediger.
That had led to continued strong pricing for strawberries from Central Mexico and it’s anticipated to stay that way until the season finishes.