With more than 250 million plants marketed in this financial year 2022/2023, (15% more than the previous period), El Pinar has served in Spain, Morocco, Greece and Italy, more than 8 million plants every day, from five centers, a challenge for the company.
El Pinar supplies strawberry varieties in the Mediterranean Arc. Primavera, Victory and Inspire gain market share every year, and Renewal joins them in a commercial way. A varietal portfolio that allows producers to face their campaigns with productive security and commercial guarantees.
“It has undoubtedly been a campaign marked by high temperatures in nurseries. This has caused a greater sensitivity of the plant during transplantation, an exceptional situation to which we have responded quickly and agilely, achieving the normalization of the campaign”, explains Jorge Muñoz, commercial manager of El Pinar.
The high temperatures in autumn also caused an advance in production and therefore an oversupply in the markets. In this sense, varieties such as Primavera and Victory have managed to stand out on the shelves for their quality and shelf life.
Rusticity, its identity
The varieties of Plant Sciences and Berry Genetics varietal program, managed in southern Europe and North Africa El Pinar, not only stand out for their fruit quality and commercial life, but especially for their rusticity, rising value and a need that El Pinar has been anticipating for years.
The definitive prohibition in Spain of the most effective active materials for soil disinfection has put on the table almost the obligation of having rustic varieties and adapted to each production area. "Linked to this prohibition, there are many producers who plant in second-year bed for the next campaign, so it will be key to bet on rustic varieties that have shown an excellent response in these growing conditions, as with Victory, Primavera, Inspire and Renewal”, adds Muñoz.
In addition, El Pinar makes pot plants for each variety available to its producers, thus providing an extra rusticity to their materials.
Renewal, a novelty in its portfolio
"After several years of pre-commercial tests, Renewal is fully incorporated into the El Pinar varietal offer, and it does so under the same parameters and characteristics that have made Victory, Primavera and Inspire leaders in their respective segments."
Renewal is an early variety, with a vertical architecture and external elongation of the floral peduncles, which allows easy harvesting. It is characterized by its elongated conical shape, red color that does not darken at any time in the cycle, and flavor.
From a commercial point of view, it is focused on export markets, thanks to its characteristic flavor and shelf life.
Renewal joins Primavera, Victory and Inspire and forms a varietal portfolio that is safe for the producer, reliable for the marketer, and a guarantee of flavor and shelf life for the distribution.
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