On the 7th of March, McDonald’s France started offering vegetable fries for a limited time. During this period, beets, carrots and parsnip will replace the famous potato fries.
“For our customers, nothing can replace our iconic French fries, but they also appreciate some variation from time to time. That's why, after our Potatoes, Crousties and Wavy Fries, we are now happy to present our Vegetable Fries as a way to offer new flavors and celebrate our strong link with the French terroir,” explains Anne Lainé, marketing director of McDonald's France.
McDo 🇫🇷 #Innovation presents its #vegetable fries, made with parsnip, carrots and beets! New flavors on the #menu but a production that is still 100% French.
— McDonald's France Newsroom (@McDoFr_Newsroom) March 7th, 2023
Seasonal vegetables grown by 25 farmers
The development of this new product lasted 602 days. The company's purchasing teams have created 3 new supply chains in France to ensure the national launch. The crops are grown by 25 farmers in the Hauts de France region.
“We are very proud of this production, which was made possible thanks to our collaboration with our long-time partner McCain. More than 3,200 tons of vegetables were grown for this launch through the creation of these new channels, expanding our ability to innovate further in the coming years,” explains Eloi de la Celle, sales, quality and logistics manager at McDonald's France.
For more information:
mcdonalds.fr