New easy-to-use potatoes

Dutch company introduces convenience line

"People want pure, fair, preferably unprocessed potatoes. Yet, at the same time, they demand convenience," says Leon van den Oord. "At Jac van den Oord Potatoes, we've captured these seemingly contradictory trends in our new Convenience Potatoes line. A new addition to our wider product range."

The Convenience Potatoes line begins with unprocessed potatoes. Jac van den Oord, based in the Netherlands, creates conditions that give consumers both an unprocessed product and convenience. They do that by, for example, packaging their potatoes in special ways.

Jac van den Oord offers this convenience in two 'flavors':

Steamers are potatoes that you can microwave, packaging and all. A clever valve in the packaging ensures the potatoes are cooked within about seven minutes.

Roasters come in an aluminum oven tray. All you have to do is mix the marinade that comes with this product through the potatoes and pop the tray in the oven. Roasters are available in two flavors: Provençal and Smokey BBQ.

"Jac van den Oord Potatoes helps consumers choose the right potato to suits everyone's potato demands," says Leon. "We do so by offering potatoes in these categories."

"And with this latest addition - Convenience Potatoes - we make it even easier for shoppers and our clients to choose," Leon concludes.

For more information:
Jac van den Oord Potatoes
Sales team: Robert & Sanne
53 Uilecotenweg
5324 JT, Ammerzoden, NL
Tel: +31 (0) 735 999 191

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