Fresh Up Your Life is a project promoted by CSO Italy and financed by the European Union. It has returned to the US at the Winter Fancy Food show, which ended on January 17 in Las Vegas, and was attended by Conserve Italia.
Today, the US is one of the main sales markets for fresh European food: the fruit and vegetable market is worth 5 billion dollars, and in terms of exports, Italy is showing extremely positive progress both in terms of value and quantity for tomatoes for processing.
The tomato is one of Made in Italy's most distinctive and representative products around the world. Italy produces approximately 6 million tons of tomatoes per year, 60% of which are exported to the United States, Australia, and Japan. Still, the US is definitely the most interesting market: between 2019 to 2021, the USA experienced a growth of 69% on the value of imports, increasing from €12,376,000 to €20,896,000.