Christmas is a time to give, to show people that we appreciate them by giving them a gift that is specially chosen for them. As Frunet has discovered, fruit can become a valuable exquisite gift, as is already the case in other countries such as China, where giving cherries is a symbol of generosity.
"We've been making our special Premium Exotic Box for about 4 years. Every Christmas we usually make a gift to the customers who support us, so one day we thought we should give them a selection of our best products: a pineapple transported by air from our own plantations in Costa Rica, specially selected for its color and its sweetness, and 3 mangoes from our farms in Piura, Peru," stated Agustin Ceres from Frunet.
"In the first year, there was very positive feedback from the customers who received the boxes, many people also expressed their interest in purchasing them, which encouraged us to market them. Now we sell them to markets across Europe.”
“Frunet's Premium Exotic Box is a special edition that is made specifically for the Christmas season. The box in which the fruit comes has a simple and elegant black tones design and it can be reused as a storage box. It has two magnet caps which, when opened, contain the origin and history - in Spanish and English - of the pineapple and the mango in the box."
Anyone interested in the Premium Exotic Box can purchase it on request, he stated. “We inform our regular pineapple and mango customers when this special Christmas edition is starting to be available. Anybody else interested in selling them to their customers should contact us, because the pineapple and mangos of the Premium Exotic Box are specially selected for each box and are prepared only on request."
"Our goal is that gifting a Premium Exotic Box will turn the act of giving a box of fruit into a special gift," Agustin concluded.
For more information:
Crta. De Algarrobo km 2,5
29750 Algarrobo, Málaga (España)
Tel.: +34 952 527 510