PepsiCo is the largest consumer of potatoes in Venezuela, with around 2,400 tons. PepsiCo Alimentos Venezuela has launched its ‘Agro with Purpose’ program, hoping to learn new techniques to more than 100 potato growers in Mucuchíes, Mérida state. Gabriel Ginés, general manager of PepsiCo Alimentos Venezuela, explained that these farmers are to receive new knowledge for sustainable and technological production, which facilitates the planting process.
Ginés: “We are starting, possibly we are going to have a bump, but we are taking steps and the first one was these 100 farmers and then not only with potatoes, but also with plantain and corn.” PepsiCo aims to expand this project to between 3,000 and 4,000 farmers in Mérida, as well as to other states of the country.
The raw material of the company that produces Doritos, Ruffles, Cheese Tris, Jack& Papas, De Todito, among other sweets, is 100% from Venezuelan fields. “One-hundred percent of the potatoes, corn and bananas used to make the products are Venezuelan,” Ginés explained.