Diego Perez of Hortalizas La Serrana S.L.:

“The winter broccoli season is starting slower than expected”

In the fields of Totana, in the region of Murcia, Hortalizas La Serrana has already started its winter broccoli season in the 500 hectares where it cultivates this crop. "We've had little to no rainfall this year. In addition, the heat was quite abnormal and we had high temperatures until November. Our crops are located in different areas, so we can start the season earlier in the higher areas. It also helps to diversify the varieties,” stated Diego Perez, from the Murcia company.

"We have planted different varieties specifically adapted to each area and to each climate strip, but some of them needed some more cold than they have been receiving. We try to make weekly planning of the varieties predicting the temperatures for this time of the year. However, if the temperature is 10 degrees higher than expected, that increase in temperature will shorten the cycle of the variety advancing the production; so we must adapt to these changes."

Different open-field vegetables have experienced a considerable reduction in Spain and, more specifically, in the Region of Murcia. Although the data is still provisional, the estimates shared by the Ministry of Agriculture in its latest “Overview of areas and productions”, corresponding to September 30, 2022, suggest the Region's production of grain and half-grain onions will decrease by nearly 65%, mid-season potatoes by 28%, spinach by 9.4%, and celery by 11.6% over the previous season. Other products not included in the report's regional breakdown, such as cauliflower, are also seeing lower production, according to industry sources.

"However, there is still a great commitment to broccoli," Diego stated. “In fact, some companies may have chosen to skip other crops in favor of broccoli. It is a less complicated crop than cauliflower, has fewer losses, and, if everything goes well, has higher yields. In addition, its consumption continues to grow," he stated.

Diego Perez.

"For the moment, the season is starting more slowly than desired. Orders are not as high as they should be at this time of year, perhaps because of the milder weather that there's been in Europe, where we export our products. When it starts to get cold and countries stop having their own production, they'll start importing larger quantities. This year the seasons have been a bit longer than normal."

"The increase in costs is so strong that even the sellers or supermarket chains that buy from us cannot believe it"
"In my opinion, prices are not fair given the increase in costs that we are experiencing. The increase is so strong that even the sellers or supermarket chains that buy from us can't believe it. Many fertilizer prices have doubled, just like energy prices,” Diego stated. “The increase in the cost of energy is, so to speak, better known, because it is suffered by the entire population. Thus, it's easy to imagine how expensive the cost of refrigeration in cold rooms where broccoli is stored until dispatch or transport can become."

From early November to June, Hortalizas La Serrana produces around 20 million broccoli that reach consumers across Europe, helping supply the market during the months in which the northernmost parts of Europe can't produce this vegetable.

“At the moment, the price of the product is not linked to the cost of production, but it will have to be or we'll stop producing it. We farmers love our work very much: it's our life, but it has to be profitable, otherwise, we are doomed to disappear,” Diego stated.

For more information:

Hortalizas La Serrana S.L.
Diputación Lébor Bajo, 132
30850 Totana, Murcia (España)
Tel.: +34 659 584 131 / +34 605 967 271

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