West Pak Avocado, a grower, packer and distributor of premium avocados, is pleased to add Jennifer Zendejas to its sales team. As director of sales and business development, Zendejas’ responsibilities include partnering with new retailers, building relationships and helping them develop their avocado category. She will work at a national level to secure new business and help grow the company’s market share.
“We are excited to have Jennifer join the team,” said Joe Nava, vice president of sales and business development. “In addition to her background in sales, she brings much practical, real-world experience in retail and category management, which will be of great value to our customers. We look forward to sharing her passion for avocados as she helps drive new business for the company.”
Zendejas brings more than 15 years of industry experience to the company. Starting at the ground level with retailers, she worked her way up and into category management and eventually sales and business development. Zendejas later took a position with a produce distributor and has been in sales and sales management on the broker side of the industry for the past eight years.
“I’ve held positions at all different levels, which gave me perspective over the years and lots of ability to understand the different business entities and how they all work together,” said Zendejas. “I think of my new position as the perfect merger, taking my past experiences and passions and providing an opportunity to grow personally and professionally. I look forward to forging new partnerships and collaborating with retailers, to be a resource for them to foster success in their category and grow together.”
In October, Zendejas joined the sales team in the weeks before the International Fresh Produce Association’s Global Produce & Flower Show in Orlando, Florida. She will work out of the company’s corporate offices in Murrieta, California.