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California Avocado Commission announces new president

The California Avocado Commission Board of Directors has selected produce veteran Jeff Oberman to become the organization’s new president, effective October 10, 2022. Mr. Oberman’s produce industry career has spanned 25 years so far. From 2020 to the present he served as vice president of sales – business development for PRO*ACT and was its vice president strategic programs for the prior two years. From 1997 to 2018 Mr. Oberman worked for the produce trade association United Fresh in successively more responsible roles. For more than half his tenure at United Fresh he served as vice president, trade relations.

“We are very pleased Jeff Oberman has accepted the position of California Avocado Commission president,” said Rob Grether, chair of the Commission Board of Directors. “Jeff’s broad network, non-profit association leadership and fresh produce business experience, including an end-to-end understanding of the needs of growers, handlers, distributors, foodservice operators and retail customers makes him exceptionally well-suited to lead the California Avocado Commission.”

Oberman has extensive experience in trade association leadership, strategic planning and management of customer and government agency relations. He has received numerous accolades and awards including being named to Produce Business Magazine's “40 under Forty” list in 2005 and to The Packer’s “25 Profiles in Leadership” in 2017.

“Having the opportunity to take the helm and build on the Commission’s well-deserved reputation for innovative marketing and grower advocacy is exciting,” said Oberman. “Like most agricultural producers, California avocado growers face a host of ever-changing challenges and I look forward to steering the Commission in support of long-term grower success.”

For more information:
Marji Morrow
California Avocado Commission
Tel: +1 (323) 456-6751   

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