Ghana-based agribusiness company Maphlix Trust exports vegetables to markets such as the UK and Dubai and also supplies local companies like KFC and Shoprite.
Founder and managing director Felix Kamassah: “Fresh produce is something I love, and I enjoy being able to grow it myself.” With his wife as his partner, he first planted cassava and maize on a piece of land in the Volta region on the southeastern border with Togo. The business soon expanded to include various other crops, driven by local demand, and, in 2013, Kamassah resigned to establish Maphlix Trust.
The company has grown from supplying a few local shops in Ghana to a thriving producer and exporter of over 27 different vegetables, tubers, and fruits. Shoprite and KFC are among its main domestic customers, and the company exports over 90% of what it produces to markets such as the UK, Finland, the Netherlands, Germany, and the UAE.
In 2020, Maphlix produced 2,077 tons of vegetables, increasing it to more than 2,800 tons in 2021. Sweet potato, okra, and chili are the company’s top three export products.