The South African sweet and sour ClemenGold is seeing hot sales in Xianfeng Fruit stores in China. In order to promote the brand potential of ClemenGold, Xianfeng Fruit have recently opened a fun tangerine carnival at its Gongchenqiao store in Hangzhou.
South Africa is the world's leading citrus exporter and a major producer of lemons. The large-scale planting of citrus doesn't only provide economic benefits, it also leads to beautiful tree-lined streets, horticultural ornaments and other functions.
The harvest season of South African citrus begins in May every year. For citrus growers, benefiting from the citrus trade agreement reached with China not long ago, a large number of South African citrus fruits will be shipped to China, adding some fresh elements to the "fruit basket" of Chinese people.
Summer is also an "empty period" for domestic citrus production, so these fruits can fill a certain gap in the domestic citrus market.
For many years, Xianfeng Fruit has had a long-term cooperation with CORE, the exclusive exporter of ClemenGold in South Africa, advocating the brand concept of sports, health and balanced nutrition, so that consumers all over China can eat delicious, juicy and nutritious citrus in summer.
The ClemenGold tangerine has become a well-known citrus brand in China, due to the characteristics of the fruit, which is thin and soft, sweet and delicious, and is deeply loved by consumers. In addition to the brand's strict control over the quality of products, Xianfeng Fruit has also contributed a lot.
Citrus itself is a fruit variety that is not easy to store, especially during the off-season. In order to allow Chinese people to eat fresher and more authentic fruits, Xianfeng has perfected its cold chain logistics and has more than 2,000 retail stores across the country, working with the brand to realize "from the branches to the tongue".
In the future, Xianfeng Fruit will further strengthen its cooperation with ClemenGold, and send this high-quality, soft-skinned, seedless and sweet citrus to thousands of households through event promotions and brand building.
Source: hebtv.com