OZblu, a world-renowned blueberry brand, launched the new season of OZblu in Shanghai, China on August 12. At present, the harvest of fresh blueberries for the 2022/23 season has begun, indicating the official start of the OZblu blueberry export season to China.
Mr. Li Xiangrong, Business Manager of OZblu China, delivered a speech at the event. He said that OZblu blueberries come from Ica Province, Peru. Due to the natural semi-arid mountain environment, abundant sunshine and large temperature difference between day and night, OZblu have a sweet, juicy and crisp taste. In addition to Peru, OZblu blueberries have been grown in Australia, North America, South America, Africa, Europe and other regions.
Also, in order to ensure excellent quality, OZblu has achieved full traceability in every small link of the industrial chain from planting, selection, packaging, to transportation and distribution. Over the past few years, based on the understanding of the Chinese market, OZblu has continuously improved the product quality and craftsmanship of growing OZblu blueberries according to the needs of the Chinese market. OZblu has now become a benchmark in the industry.
As the largest distributor of OZblu blueberries in China, Shanghai Yuqian Supply Chain Management Co., Ltd. has a strong supply chain and its sales capabilities continue to push products to major markets across the country, including large supermarkets, fruit stores, wholesale markets, and e-commerce platforms such as Fresh Hema, JD.com while expanding more sales channels.
It is understood that this batch of blueberries is the first container of blueberries that OZblu will export to China in the 2022/23 season. It was shipped to China in early July and arrived at Hong Kong port on the evening of August 8. At the end of the event, an opening ceremony for the container and a subscription activity were held, and the first container of OZblu blueberries was sold out.