Italian imported truffle introduced through the haute cuisine channel

Truffleat is a company based in Italy and Thailand and founded by Roberto Ugolini (pictured). Since 2010 it has been marketing fresh truffles and Italian high quality processed products with and without truffles, such as condiments, patés, sauces and snacks. These are innovative, ready-to-use products, backed by important quality certifications including Halal, Kosher and Vegan.

"In the Asian market we are well-known importers of truffles, a niche product that we have introduced through the haute cuisine channel in countries with a gastronomic culture, in terms of traditions and taste, very distant from our Mediterranean cuisine. With a networked organization supported by all the required export licenses, we have begun to market private label processed products, with a good quality/price ratio and in attractive packaging with great attention to every detail," said Roberto Ugolini, export manager and director of Truffleat.

"In Italy, as is well known, each territory holds regional specialties, true gastronomic treasures that I have patiently collected, personally meeting each producer, tasting each product to document its goodness, with a view to creating the two exclusive lines that enrich the range of branded products. The first one dedicated to truffle lovers, called the Truffleat Line, and the second, the Ugolini Line, for enthusiasts of excellent Italian cuisine."



"The truffle market was initially brought to Asia via the haute cuisine channel. It is a rapidly expanding market, with a growth trend of at least 12 percent per year in the retail and Horeca sales channels. The creation of processed products, both for professional chefs and large-scale retailers, and supported by high-quality at the right price (thanks to the short supply chain that reduces the number of steps) allows even middle-income families the opportunity to enjoy our ready-to-use condiments," explained Roberto Ugolini. 

There is a wide range of references in the catalog, most of them related to the production season and the specialties that distinguish Italian territories, rich in biodiversity.

The Truffleat line is dedicated to truffle lovers with exclusive products based on fresh truffles, sold by the kilo. The company ships fresh Italian short supply chain truffles via DHL courier, carefully packaged and labeled with a guarantee of quality and origin, in compliance with the fresh supply chain.

The Ugolini Line boasts a wide range of 100% Italian products, carefully selected for their quality and peculiarities, and prepared according to regional tradition. The spearhead of the processed products contemplates, for example, the classic pistachio cream, both sweet and truffle; processed Tropea onion; red pesto made from dried tomatoes; and Basil Pesto with Truffle and without Truffle, available in standard 180-gram formats.

"The strength of our processed products is the choice of producers who work with passion and many years of experience in the various segments. As an example, the references processed with pistachios are produced in Bronte (Catania), an area on the slopes of Mount Etna renowned worldwide for a pistachio of great commercial value, due to its limited availability. We produce not only the classic sweet spreadable cream, but a wide variety of pestos and pistachio pâtés enriched with porcini mushrooms, truffles and garlic, available in 190-gram sizes. Highly refined references, due to high organoleptic characteristics derived from a unique microclimate."

"Among the projects we are working on, is a more incisive internationalization of the brand, This is done not only through importers, but also through online marketplaces supported by small and large platforms such as Amazon or Alibaba, considering the growth trend of the sector that has accelerated with the pandemic the demand for high quality processed products with a territorial connotation," concluded the manager.

For more information:
Roberto Ugolini
Truffleat Srl
Via Muzio Clementi 11/A
00196 Roma
+39 347 6398457

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