Fairtrade urges UK shoppers not to abandon it when saving on expenses

Ethical group Fairtrade says farmers in the developing world are struggling with a hit to both living and production costs. Therefore, shoppers are being urged to keep on buying Fairtrade products amid fears of a “race to the bottom” as struggling Britons look for ways to save money during the cost of living crisis.

According to Anna Barker, head of responsible business at the Fairtrade Foundation, the organization had not seen a shift in spending away from the ethical brand, but it is worried about how people would react to the worsening squeeze on their finances. UK inflation hit 9% in April, its highest level for 40 years. It is feared consumers will be less concerned about sustainability and will instead focus on searching for the cheapest products.

Source: theguardian.com

Photo source: Dreamstime.com

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.

Click here for a guide on disabling your adblocker.