California hits peak berry season

It’s peak berry season on the California central coast. "Production is hitting its stride and the berry quality has been fantastic for strawberries coming out of Watsonville," says a release from Well Pict. The raspberry crop is also starting to produce in Watsonville and will be hitting promotable volumes soon.

Strawberry production in Watsonville, California is hitting its stride right now.

With the berry season upon us, the Well•Pict Digital Retail kit has been updated with fresh recipes, new POS signage, merchandising tips and social media images for retailers to use to promote berry sales in their stores. This online resource provides retailers assets with a simple download or they can request printed materials on-demand and have them sent directly to their stores.

Hitting the road this weekend? So is Well•Pict Berries. The company will be attending the West Coast Produce Expo in Palm Springs June 2nd – 5th and will showcase its premium, proprietary strawberries. Visit booth #500 to learn more about its berries currently shipping out of Watsonville.

For more information:
Anthony Bonilla

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