At Fruit Logistica

Fyffes focuses on sustainability and long-term partnerships with growers in Latin America

Fyffes, banana and pineapple importer as well as marketer of organic and Fairtrade bananas, invites retailers and traders to visit Fyffes stand to see how the company is bringing to life its focus on sustainability and long-term partnerships with the best growers in Latin America.

Win Together is the value Fyffes amplifies at this year’s Fruit Logistica in Berlin to demonstrate the company’s investment in sustainability and human rights advancement efforts at its own farms as well as with its suppliers. Fyffes also focuses on providing insight-driven engagement programmes that can be tailored to individual retailer profiles. Fyffes is committed to bring sustainably produced and delicious products that meet the needs of today’s consumer.

Sustainable category investment based on consumer insights At this year’s Fruit Logistica, Fyffes invites all stakeholders to explore the company´s vision of “shaping wellbeing for the world”. Underlining its strategic pillar “Consumer at Heart”, Fyffes continuously invests in in-depth consumer research to deliver new insights on consumer usage and attitudes. This allows Fyffes to create inspiring, tailor-made engagement programmes that aim to add value to the category by addressing retailers’ individual floor concepts and connecting them with specific consumer structures. The result is an innovative in-store experience designed to improve rewards for retailers, suppliers, and the whole category.

“Our concepts are engaging and authentic as they provide consumers with insights on the journey of our products, from farm to fork,” says Michaela Schneider, Business Development Manager for Continental Europe. “They bring our value ‘Win Together’ alive and show how we invest in partnering with the best growers in Latin America to deliver high-quality premium fruits.”

Come visit us: HALL 5.2, STAND A 03.

For more information:
Michaela Schneider

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