Celebrity chef promotes Pazazz® apples for National Cancer Prevention month

This February during National Cancer Prevention Month, chef Elle Simone Scott of America’s Test Kitchen will inspire consumers with Pazazz recipes. She will also invite them to visit the American Institute for Cancer Research (AICR) online tool to take the cancer health check and see how they measure up to recommendations for cancer prevention.

Honeybear Brands invites retailers to participate in the program and encourage their shoppers to purchase Pazazz apples and take the quiz. In-store signage includes a QR code driving consumers to the quiz and inspiring video recipes and Honeybear Brands will support the program with a robust social media campaign.

“We are fortunate to partner with AICR and chef Elle Simone Scott this February. Raising awareness about the impact of what we eat on our health and wellness has never been more important,” said Kristi Harris, Honeybear Brands brand manager. “Apples have powerful health benefits. Chef Elle’s Pazazz apples recipes are proof that food can taste good and be good for you.”

Chef Elle Simone Scott will inspire consumers with Pazazz recipes and also invite them to visit the American Institute for Cancer Research (AICR) online tool to take the cancer health check.

Chef Elle, who is also a cancer survivor and Ovarian Cancer Research Alliance board member, is spreading the word about the health benefits of eating apples with Instagram posts after February 1, 2022, complete with recipes straight from the library of America’s Test Kitchen.

Pazazz apples are a late-season apple that’s available at grocers between December and June and unlike others, improves in quality through the season, which runs between late fall through summer. A cross between the Honeycrisp and mystery pollinator, this apple is both sweet and tangy with a loud crunch. It’s often described as the jolly-rancher of apples, or Honeycrisp with giddy-up.

Apples provide dietary fiber along with many polyphenol compounds that work with gut microbes to boost cancer-fighting defenses in the body. A diet rich in fiber can help lower the risk of some cancers while having antioxidant and anti-inflammatory effects. One medium apple has about four grams of dietary fiber and AICR recommends eating at least 30 grams of dietary fiber per day.

“Our food choices along with other lifestyle behaviors such as physical activity play a critical role in our overall health and well-being. AICR’s Cancer Health Check is an interactive tool to help people assess their current lifestyle choices and how and where they can improve to stack the odds in their favor,” says Sheena Patel Swanner, AICR’s director of nutrition programs.

For more information: 
Denise Leach
Honeybear Brands
Tel: +1 (919) 610-1916

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