Lahore-headquartered business-to-business fresh produce marketplace Tazah has raised $4.5 million in fresh funds (in an extension of its pre-seed) to close its $6.5 million in what it said is the largest pre-seed round of Pakistan. The latest tranche of the round was co-led by Pakistan-based Fatima Gobi Ventures and Ankur Nagpal’s Vibe Capital.
Founded earlier this year by former Careem (Pakistan) executives Abrar Bajwah and Mohsin Zaka, Tazah aims to build a suite of products that would solve inefficiencies in the food and agri supply chain of Pakistan, and improve the lives of all the stakeholders, farmers in particular.
It has started with a marketplace that enables businesses, mainly micro retailers (street vendors) to procure fresh produce. The agritech startup sources the produce directly from farmers, sorts and grades it at its warehouses, and then ships it to the street vendors.