According to data from Pinduoduo, since Dec 12, apple fruit has become a hot search term in the fruit category, directly boosting the overall apple sales. As a festive fruit, the Huaniu Apple is not sold by weight but sold individually. Moreover, the merchants will print the blessings of the occasion on the surface of each apple. In addition to Merry Christmas, there are even ingenious buzzwords. At present, as New Year's Day and the Spring Festival approach and the epidemic is effectively controlled, the domestic apple consumer market has gradually improved, and the apple storage and sales progress has also been significantly accelerated.
In recent years, with the support of the local government in Tianshui, Huaniu has become a leading industry in promoting agricultural income growth and important support for rural revitalization. In 2021, Tianshui’s total apple output was 2.12 million tons, a year-on-year increase of 4.4%. Among them, the output of Huaniu was 1.43 million tons.
Usually, the harvest period of Huaniu is from September to October each year. After that, the apples are put into storage for storage, because cold chain storage can extend the sales time of Huaniu to June of the following year. Among them, Christmas, New Year's Day, Spring Festival and other festivals are the peak periods of Huaniu sales. In order to increase the added value of apples, choosing high-quality fruits to produce printed apples has become an idea that fruit farmers have tried extensively.
However, apples with printing do not mean high-priced apples. "In view of labor and production costs, the price of apples with characters is slightly higher than that of ordinary apples, but not much higher." Relevant personnel said that most Pinduoduo users are not too obsessed with the fancy printing and over-packing, so they put more focus is on two things when choosing a good-quality fruit and a well-printed blessing. First, let consumers eat the truly delicious apples, and second, let everyone experience the festive atmosphere and fun in the process of sharing apples.