For the fifth consecutive year, the Argentine Blueberry Committee is presenting the ‘Better with Blueberry’ campaign, aiming to promote healthy eating by installing blueberry consumption as a fresh, healthy and easy-to-eat fruit option. Since its inception in the country, more than 20 years ago, the blueberry sector in Argentina has destined 95% of the fresh blueberry production for export.
Jorge Pazos, producer and director of the ABC and head of the Internal Market commission: "Our objectives were clear from the beginning: that Argentine greengrocers have a sufficient supply of blueberries so that the public in our country could satisfy their needs. demand".
"In addition, we think of the campaign with the firm commitment to promote healthy eating, especially by forming a new culture of healthy eating in the new generations, for this reason among our actions we include programs in schools, for preschool and initial level, and the actions of McA are designed to show options with blueberries for snack time, for example," he explains.