ProducePay launches Online Marketplace to shorten fresh produce supply chain

Los Angeles based Ag-Tech startup ProducePay wants to change the way growers of fresh produce in Mexico and South America transact with distributors in the USA with the launch of their Preferred Network online marketplace.

"In the business of growing, exporting, and marketing fruits and vegetables for the North American market, if there is not a continuous improvement, there will simply be no future. This is a demanding and unforgiving industry, where meeting expectations simply allows you to stay in business," the company says. 

What historically makes the produce industry so complex, is that to achieve success, strategic allies related to your business model are required. "In other words, a grower can achieve control of productivity, efficiency, competitiveness, quality and even sustainability, but to achieve profitability, your distribution partner needs to be equally committed to their effort. Otherwise, even with total dominance in your business, a poor choice of who will represent you commercially, could be the difference between success and failure." 

When the goal is excellence, the work will be tireless. Continuous improvement is mandatory, and investments in technology, supplies and methodology to achieve the goals in a timely manner will never cease. And this is why the need to be in the right circle of allies is key.

The traditional model of importing fruits and vegetables to the United States already needs to evolve, and because of this need, ProducePay has launched it's Preferred Network. This online marketplace consists of a network of companies committed to excellence, and changes the antiquated way in which growers and distributors carry out their transactions, an outdated model that dates back more than 60 years.

The difference lies in the concept, since this is not a model of intermediaries, but rather a nucleus of alliances supported by the commitment of those who make it up; including the production, distribution, input suppliers and financial follow-up services to operations, and the benefits that ProducePay offers to strengthen commercial relationships within the core of its network, and thus, promote the success of all the parts that comprise it.

The ProducePay network of allies was conceived as a membership full of services, benefits and advantages for those who make it up, but at the same time, making clear the rights and obligations that allow the model to create the conditions that precisely make the difference.

"The ProducePay Preferred Network will revolutionize an antiquated fresh produce commercialization model that hasn't changed in 60 years," says Pablo Borquez Schwarzbeck.

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