Specials more

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

An innovative product will be available soon

Final hurdle removed for bananas in fresh-cut industry

The newest fresh-cut offerings include bananas. This fruit is very difficult to handle in the ready-to-eat segment, due to its rapid oxidation and degradation, but it was made possible by the Agribologna research and development department for the Fresco Senso brand.

Desiree Magagnoli

"All the new Fresco Senso products - said Desiree Magagnoli, responsible for the fresh-cut area - are a proof of our strong vocation towards innovation. Specialists in the field are aware of how difficult it was to successfully overcome this challenge in the fresh-cut sector. It is no coincidence that we have invested three years in Research and Development in order to achieve this result. We can proudly say that we are the first in doing so".

"The sweet banana flavor will now better balance our mixed fruit products. The Aromi di Miele line is an additional and very satisfying achievement for us. It made up 15% of the total single-portion summer production for Fresco Senso. A very good result, if we think about the broad range of our summer assortment, so rich in single fruit and mixed proposals".

"The summer campaign - she added - was greatly successful with the many new watermelon proposals, which were very popular among consumers, as a result of the use of a particular low residual water content variety grown by the Agribologna members. Through these constant product innovations, Fresco Senso continues its ten-year long activity in pursuing excellence, a success story for the Agribologna Group".


2019 marks a very successful year for the fresh-cut fruit and vegetable brand, which will conclude with record numbers, given the very positive summer. Continuously new investments in the research and development of products and processes confirm this plant as the leading one in Italy in terms of production capacity. After being active for three years, Agribologna's Research & Development department has reached the goal of including bananas in the fresh-cut sector, while it has also expanded its range of 'Aromi di Miele' products. Total production is expected to be around 2.400 tons of fruit for the San Pietro in Casale group plant, which employs 100 specialized human resources.


The Fresco Senso brand is very respectful of the environment. All the new references (150 g mix) 'with banana' will be available in 'easy open' glass packages, made of R-PET, made of 20-30% of recycled material. From January, the two references 'Cuori di Frutta' will be equipped with a bamboo stick. The 'Energia e Gusto', will have a wooden fork. Commitment to research and environmental sustainability remains at the heart of Agribologna's projects.

Contact and information:
Consorzio Agribologna S.c.a.

Via delle Viti, 5
40127 Bologna (BO)
Phone.: +39 051 994 1200
Fax: +39 051 994 1220

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.

Click here for a guide on disabling your adblocker.