Driscoll's launches Sweetest Batch™ Blueberries

Driscoll’s has launched its Sweetest Batch™ Blueberries. This newest addition to the company's Limited Edition collection will be available in select cities for a limited time. Plans are also underway for Sweetest Batch™ Blackberries.

According to the company, these specialty berries follow the Driscoll’s Rosé Berries™ and Sweetest Batch™ Strawberries and Raspberries launched earlier this year. The company says Sweetest Batch™ Blueberries are bred naturally with no GMOs by the brand’s Joy Makers, Driscoll’s team of agronomists, breeders, sensory analysts, plant health scientists and entomologists.

“The fresh berry category continues to lead the growth of the produce industry and the blueberry experienced a double-digit growth in retail sales,” says Frances Dillard, senior director of brand and product marketing. “As the #1 brand in produce, Driscoll’s 100 year farming heritage is dedicated to flavor as our brand differentiation.

“We are excited about this new product innovation that leverages our best proprietary genetics to bring a big, extra-sweet flavor offering to our consumers” says Annie Duner, Product Marketing Manager. “Driscoll’s goal is to generate buzz and excitement in an otherwise commodity driven category.”

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