Driscoll's announces two new limited edition berry varieties

Driscoll’s has announced there is more than one way to enjoy rosé season this summer. Beginning today, the company has introduced two new berry offerings, describing them as "high flavor".

The berries are now available for a limited time, features Rosé Berries™, described by Driscoll's as "beautiful blush colored strawberries and raspberries bred for their unique color and aromatic flavor", and Sweetest Batch™, which are strawberries and raspberries each grown from one proprietary variety and described as having an extra sweet flavor profile.

According to Driscoll’s, it is one of the few berry companies with a dedicated research and development department focused on breeding proprietary berries. The company said this particular collection of berries is the first in a series of offerings.

“Introducing an immersive berry eating experience with both Rosé Berries and Sweetest Batch is a testament to our thoughtful and dedicated breeding process,” says Rick Harrison, vice president of global variety development. “We don’t compromise when it comes to excellence.”

Driscoll’s said its team of agronomists, breeders, sensory analysts, plant health scientists and entomologists research and develop proprietary varieties, including these new limited edition offerings, through traditional breeding methods – no GMOs.

“Driscoll’s brand promise is to consistently delight consumers with the freshest, most delicious berries, and the release of Rosé Berries and Sweetest Batch does just that,” says Fran Dillard, senior director, brand and product marketing at Driscoll’s. “It’s taken a long time to perfect these offerings – not only for the trend-forward color and desirable texture but for the superior taste.”

For more information:
Hannah Rosenthal
Ph: +1 (646) 428-0669

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