The Lagnasco Group PO is organising a series of initiatives to promote Eplì on the market. "Initially, the campaign will focus on farmer's markets because we have realised our clients have shifted from buying online to actually going to local markets to buy produce."
Eplì apples aim at adapting to consumer needs while respecting all the actors in the production chain.
"Production has increased, so the apples will be available in other Italian regions too. At the moment, we will only focus on the domestic market, although demand is already coming in from abroad. The variety sold as Eplì is Ignored Story, although we are also considering other similar varieties that could become part of the project."
Harvesting starts on 15th October and the fruit will be available mainly in Piedmont and Lombardy. Quantities and quality are expected to be good also thanks to the weather. In addition, grades are suitable for the Italian market.
Eplì apples will be available in Coop stores from February onward, as the characteristics make them suitable for the end of the campaign. The Gala season ends in early March, while Eplì apples are sold until May-June, quantities permitting.
Lagnasco Group presented Eplì at Fruit Attraction in Madrid. Left to right: Manuel Sola, Massimo Perotto e Simone Bernardi.
Via Santa Maria 2
12030 Lagnasco (CN)
Tel.: +39 0175 282117