Evelina® included in the most profitable club variety in Germany

Crop quality of club-apple hits expectations

In September the harvest starts for the club variety Evelina®, which will be split up into different harvesting phases. This year's total yield grew to a total of 6,650 tons, surpassing the yield from the past year.  As of now Evelina® apples can be found again in all food retailers. Since 2007 the young club variety have been planted on a total of 210 ha of apple trees in Germany. The current crops belonging to this young variety constantly grows stronger and shows great promise.

With a yield of 6,650 tons, 70% of it can be found in the commercial market. Evelina® will sell their produce in the coming season in their famous bright yellow-red packaging consisting of 4, 6 or 8 apples. In addition, they will also have 2.2 to 7 kilogram crates available for sale.

New Packaging ideas for 2016

"In the coming season we want to continue to impress our partners and customers by keeping with the spirit of our slogan "Evelina- surprisingly apple.". The new packaging will be influenced by sport and entertainment," said the spokesperson of Evelina®. The innovative marketing strategy of mixing design with apples will continuously be in the spotlight with Evelina®. Evelina® apples will continue to stay "surprising" with every fresh and crisp bite.

Source: evelina-deutschland.de

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