Turbana brand refresh strengthens connection with retailers and shoppers

Turbana Corporation, a leading importer of bananas, plantains, pineapples, ethnic tropicals and healthy snacks, announces the refresh of its communication. The new communication, “Together, We Grow.” embodies how Turbana works together—alongside its retail partners and shoppers—to create opportunities that empower people and transform lives. 

The new communication serves to better demonstrate the positive impact that shoppers and retailers, together, have on communities with every purchase of Turbana products. The communication empowers shoppers and retailers by bringing to the forefront the opportunities they create for better housing, education, and infrastructure in the farming regions where their produce is grown. It also serves as a catalyst for retailers and shoppers to further cultivate opportunities, together, to inspire active, healthy and sustainable lifestyles in their communities here at home. 

Additionally, the communication refresh highlights how Turbana works in partnership with retailers to grow their business. Turbana collaborates with its retail partners to create exciting in-store experiences and innovative programs that also make a positive impact on their local communities. Combined with educational materials, apps, and other assets, retailers are given the tools they need to bring loyal, conscious shoppers to their stores. “Together, We Grow.” aims to communicate to retailers that, when partnering with Turbana, they can solve any challenge and harvest solutions that grow their business.

With increased demand from consumers for transparency, the refresh—which includes the launch of a new, responsive website—makes information more easily accessible to shoppers. The new website enhances the shoppers’ experience with extended information about Turbana’s produce, farms, and production processes. From the hands of the farmers to the hands of shoppers, Turbana and their retailers give consumers the transparency they call for. 

“‘Goodness Inside’ helped us tell our foundational story and the goodness in our roots. The communication refresh embodies who Turbana has evolved to as a company, and captures the power of what we do together with our partners and consumers,” says Juan Alarcon, CEO of Turbana. “We truly believe that by working together, we make a difference and strive to create a better tomorrow.” 

To check out the changes or for more information on Turbana, view the new website at www.turbana.com.

PR Contact:
Krystal Kinney
Tel: (+1) 305-389-5909

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