Chelan Fresh unveils new packaging

The autumn leaves on the ground mean it's apple season and Pinterest boards everywhere are filling up with creative ways to incorporate apples into your favorite dishes. Chelan Fresh is highlighting its “creative juices” by rolling out new packaging to help you pick the perfect fruit for your recipe. 

The new packaging has more clear space, which helps consumers see more of the actual fruit. There are also new taste meters and taste profiles of apples and pears that help consumers select the fruit that fits their taste preference. It's also handy to help you decide which variety of apple will best pair with a brie or Gruyere cheese, or which type might be best simmering in your favorite apple pie recipe. 

If you find yourself running out for last minute purchases, there's a section on the pear packaging that gives you tips on how to perfectly ripen your pears for just the right texture. You can also find fun, seasonal recipes like Grandma’s Famous Apple Pie or Grandma Mimi’s Famous Pear Cake. Tote bags also include a handy QR code that will lead you to even more inspiration in the kitchen. 

This new value-forward packaging complements the company’s existing line of Go Fruit Convenience Packs, which includes Cup O’ Cherries, Cherry Pouch Bags, and Rockit Apples. Go Fruit Convenience Packs were created to offer nutritious snack options for people of all ages on the go. 

Chelan Fresh's new packaging will hit store shelves by the end of the year.

Maritsa Georgiou 
Tel: (+1) 612.481.6229

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