#HealthyTeens campaign to connect teens & produce industry

Family, Career and Community Leaders of America (FCCLA), a national Career and Technical Student Organization with nearly 155,000 members, has partnered with The Produce Mom for the November #HealthyTeens campaign. The campaign will kick off November 5 with a Twitter chat, which will include co-hosts from The Produce Mom Family of Partners & other teen-serving organizations: 

Family, Career & Community Leaders of America @NationalFCCLA
Foundation for Advancing Alcohol Responsibly @AskListenLearn
Home Baking Association @HomeBaking
Ocean Mist Farms @OceanMistFarms
Produce for Better Health Foundation @Fruits_Veggies
Sage Fruit Company @SageFruit
The Produce Mom @TheProduceMom

Sandy Spavone, Executive Director of FCCLA, praised the host lineup, “The Produce Mom has been a stellar partner for FCCLA. The #HealthyTeens campaign & Twitter party will provide our students with opportunity to directly converse with the fresh produce brands that are part of our Family & Consumer Sciences classrooms, as well as our home kitchens.”



“The Produce Mom continues to offer our company with unique audiences and opportunities for social engagement,” explains, Kaci Komstadius, Social Media Manager of Sage Fruit Company. “Teens are a very important audience – it’s great to see FCCLA & The Produce Mom spearhead an effort to connect middle and high school students with the produce industry.”

The #HealthyTeens campaign will continue throughout November with various activation between The Produce Mom & FCCLA. Lori Taylor, Founder & Owner of The Produce Mom is scheduled to speak at the FCCLA National Cluster Meeting later this month. Taylor’s speech will focus on the critical role that personal wellness & ethics play in one’s ability to reach career goals. “The fresh produce industry has taught me so much about healthy living and has certainly provided me with incredible career opportunities. I am honored to work with FCCLA and communicate our industry’s mission to increase consumption of produce to teens.”

The #HealthyTeens Twitter Chat will take place on Thursday, November 5, 2015 at 8pmEST. The target audience is teenagers. All members of the produce industry are welcome to participate. For a list of chat questions, please tweet a script request to @TheProduceMom.

Contact:
Lori Taylor

Sandy Spavone

Publication date:



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