Potandon Produce introduces The Arbor Day challenge

Wildfire devastation has hit America especially hard over the past few years, with millions of acres burned. As of October, 2015 large fire activity is ongoing in Idaho, Montana, Washington, California, and Oregon. The western states are not alone in facing this crisis as history reports multiple fires in almost every state each year. The total number of acres burned so far in 2015 has passed 9 million and continues to grow, potentially making 2015 the worst year on record for wildfire destruction. 

Being an Idaho based company, we see the impact of these fires firsthand, with smoke filling our air and local news reports of properties being burned, businesses destroyed and people displaced. The aftermath of these fires are ghastly empty wide swaths of barren land in desperate need of our help to recover. Together we can help to restore them to their natural state as rapidly as possible, for the sake of the wildlife populations, limiting soil erosion, and generating oxygen. Replacing the trees is critical for so many reasons. Trees absorb carbon dioxide, provide natural protection from storm run-offs, which slow potential flooding, and they lift deep groundwater and discharging it into the air around us, adding to the usable water table daily.

This great and immediate need is why Potandon Produce is introducing The Arbor Day Challenge. Please join us and help support the planting of trees in these burned out areas by making a donation to the cause. Each dollar pledged will support the planting of one tree and to get things started, Potandon has pledged the first $1000.00. Our goal is to have total contributions of $50,000.00 by Arbor Day 2016. Ralph Schwartz, Vice President of Marketing, Sales, and Innovation at Potandon Produce and the creator of this event had this to say, “Everyone in America understands the importance of a healthy eco-system and how critical it is to quickly recover from this type of devastation. Today, I respectfully ask anyone who is able to join us in support of the Arbor Day Foundation® in their ongoing efforts to plant trees.”

Interested participants can go to www.potandon.com/arborday to get additional information on the program and to make a donation. Please help if you can. Our forests will thank you.

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