Anuga 2015

Record number of exhibitors followed by growth in visitor numbers

Anuga 2015 not only broke the record of exhibitors but the number of visitors grew too. About 160,000 visitors from 192 countries came to the Anuga in Cologne from 10 to 14 October. “Anuga is unrivalled as a business and information platform for the global food industry” states Gerald Böse, CEO of Koelnmesse, as he summarizes the results. “This year the fair has again and clearly highlighted its position as the leading international trade fair." At Anuga 2015 over 7,000 exhibitors from 108 countries presented themselves. 89% of the companies and 68% of the visitors were foreign. Especially the interest and the orders of the visitors convinced the exhibitors.

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Movers and shakers from the trade and food service created a dynamic atmosphere at the trade fair. The 33rd Anuga fair was opened on 10 October 2015 by Christian Schmidt the German Federal minister of Food and Agriculture and Evangelos Apostolou the Greek minister of Agricultural Development and Food. Greece was the partner of the Anuga 2015 and Greece presented itself with over 200 suppliers with the full range and quality of its food industry. The international importance of Anuga for the food branch was a reason for numerous leading political delegations from Germany and abroad to visit the fair. 

“Anuga 2015 exceeded our expectations. The high interest of exhibitors and visitors from Germany and abroad is impressive and stresses the significance of Anuga as the world's most important trade fair for food and beverages,” states Friedhelm Dornseifer, President of the Federation of the German Retail Grocery Trade (BVLH) very satisfied. “The trade visitors could test thousands of high quality and innovative products again this year. The great diversity clearly reflects the food trends that have been developing these years. Taste and freshness have always been important for consumers. In addition, the theme convenience increasingly has been gaining ground. Today our food must be easy to eat and easy to cook. Someone who manages to combine these characteristics with healthy food and sustainability, have excellent sales opportunities.

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“Every two years Anuga becomes a global marketplace and a trendsetter for food and beverages. And once again in 2015, we were able to demonstrate which measures German companies take every day to achieve quality, safety and diversity fitting the ‘Made in Germany’ seal and how food producers fulfil the wishes of consumers worldwide with a customised range of products,” said Dr. Wolfgang Ingold, Chairman of the Federation of German Food and Drinks Industries (BVE). “We have reached our goals: Anuga offers participants the opportunity to experience the entire world of food and beverages in all its extraordinary diversity, like no other trade fair.” 

Ingrid Hartges, Chief Executive of the DEHOGA Federal Association, also found the balance of the trade fair positive: “Anuga 2015 was an impressive exhibition. Over 100 countries with trends, products and service solutions were our guests in Cologne. Eating and drinking - that connects the world. The trade fair was a source of inspiration and an important stimulus for many professionals. For five days, our food service marketplace was a well-attended, communicative, innovative and international platform and central point of contact for trends, business contacts and varied taste experiences.” 

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The Anuga exhibitors used the trade fair to present new products and concepts to the interested audience that was keen to place orders. A wide spectrum of innovative convenience and ready-to-cook products as well as vegan and health products provided numerous impulses. Many of the exhibitors targeted the growing “out-of-home” or “to-go” market. Both visitors and exhibitors were very interested in learning more about trends and developments on the international food and drinks market. In addition to vegan food, the vegetarian offers are in high demand just as organic and fair trade products. And "free-from" concepts - for example lactose-free and gluten-free products are extremely trendy. Halal products had their own platform at Anuga. Themes such as the appreciation of food, the reduction of food waste primarily in the industrial countries, traceability, animal welfare and sustainability will continue to shape the discussions about food and drinks in the future. 

Anuga in figures: 
7,063 companies from 108 countries took part in Anuga 2015 on exhibition space covering 284,000 square meters. 769 exhibitors came from Germany and 6,294 exhibitors from abroad. The share of foreign exhibitors was 89 percent. Around 160,000 trade visitors from 192 countries attended Anuga 2015, the foreign share was 68 percent. 

The next Anuga will take place from 7 to 11 October 2017. 

Source: Koelnmesse

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