Pad 8, Stand B06

Zerbinati at Fruit Attraction to showcase its top quality Italian fresh food

Zerbinati, one of the leaders in the Italian market of ready-to-serve fresh vegetables and fresh ready-made dishes, will exhibit at Fruit attraction in Madrid for the very first time.

During the 3-days fair, the Italian family company will present (Pad 8, Stand B06) its whole range of fresh, ready to eat soups, crèmes and side dishes, and some important product innovations, developed at the company headquarters.

All Zerbinatìs products are made with fresh vegetables, Italian extra virgin olive oil, no preservatives nor other additions.

This strategic decision, combined with the passion for good Italian food, the strict selection of the best raw materials only and the continuous search for high quality has lead Zerbinati to be awarded by consumers with tens of millions packs sold every year, a market share of over 30% in Italy and a constantly increasing turnover, that in 2014 reached 29.5 million Euro.

Due to its growing importance and geographic position, Fruit Attraction in Madrid represents a great moment for the Italian company to get in touch with its partners and to officially introduce its novelties to the European markets. Indeed, Zerbinati is always balancing its Italian, family roots and its willingness to preserve the best recipes of the Italian tradition, with the need to cope with evolving consumer needs and wishes.

As Simone Zerbinati - General Manager of the company - states "Fruit Attraction will be a good occasion for us to continuously pinpoint our willingness to provide European consumers a real Italian food experience, by proposing our classic range combined with some product innovations we are sure will excite our partners".

Zerbinati will exhibit at Fruit Attraction from October 28th to 30th, at Pad 8 Stand B06.

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