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Giving back to farmworkers' children

Ceres, Western Cape, South Africa. In September 2015, Cherry Time®, Dutoit Agri’s newest product-specific trademark, made a donation to the value of R43 258 to the farm children on three Dutoit Agri estates, namely Excelsior, Kromfontein and Nooitgedacht. This donation forms part of Cherry Time®’s social commitment towards the children of farmworkers.

A Jungle Gym was erected on Excelsior, whilst R11 354 was donated to each of the day-care centres on Kromfontein and Nooitgedacht.

The belief underlying this project is that the same love and care that goes into the production of Cherry Time® cherries, must also be invested in the welfare of farmworkers.

‘We want to position our cherries as a product that is easy to use, consumer friendly and healthy, while our clients can be assured that a portion of their money spent on Cherry Time®, will go straight back to the farm children,’ says Pieter du Toit, Managing Director of the Dutoit Group.

‘We start with the farm children, as they are the future and will be responsible for taking agricultural activities into the future.’

This project will be expanded to other estates within Dutoit Agri as the Cherry Time® brand grows and more funds become available.

For more information:
Nica du Toit
Cherry Time®
Tel: +27 (0)74 2171831

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