Isabella Tebaldi - Ibis

Italy: New Villa Marco packaging presented in Madrid

"This year will be our first at Fruit Attraction in Madrid. The fair seems very dynamic, easy to get to and constantly growing. We will present our new Villa Marco packaging - a 9 kg crate for kiwis destined overseas. We will also showcase the Villa Marco two-colour bushel, which is also used for apples," explains Isabella Tebaldi, owner of the Ibis fresh produce intermediation agency together with Alma Wisselink.

Ibis works alongside the service agency Isma and Marcolivier, which exports Italian fruit under the Villa Marco and Amahoro brands.

"The new kiwi season is looking good both in terms of volumes and quality. We hope we can export produce consistently to the Far and Middle East as well as to America from October and at least until December. We know Europe will not be a great market, and not only for the presence of Chilean kiwis, as Greece has produced a lot but does not have a great stocking capacity. It will therefore have to sell everything it cannot place in units and accept medium-low prices. In addition, the Russian market is still closed."

"We cannot make long-term anticipations, but a lot will depend on the shelf-life of our produce. Our objective is to strengthen our position with our distributors in Hong Kong, Saudi Arabia, Arab Emirates, Mauritius, Malaysia, Bahrain, Qatar, Kuwait, Argentina, Brazil, Colombia and United States".

"For what concerns apples, after a good start of the campaign with the Gala variety, the markets now seem a little tired, especially since quality was not up to expectations - we hope we can improve."

"So far, 2015 has been positive. In the future, we want to reinforce our relationship with our collaborators and distributors in the Middle Eastern, Asian, African and Latin American markets."

The staff celebrates the 2015/16 campaign. Left to right, Marta Jussara Da Costa, export manager, Fedra Mondini, export manager, Isabella Tebaldi, extra-EU export director, Alma Wisselink, EU export director, Claudia Buscherini, logistics.

"The size of this fair is more acceptable than Berlin's Fruit Logistica. We will see it as an opportunity to meet our clients and find new contacts. Our stand will be in hall 7, stand A02A."

Marcolivier srl

Isabella Tebaldi
Viale F. Baracca 89
48121 Ravenna
Tel.: (+39) 0544 502323
Cell.: (+39) 335 235488

Author: Raffaella Quadretti

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