Asia Edition
Avocados from Mexico (AFM), the number one selling avocado in the U.S., today announced it will extend its Guac Fiesta campaign to reach the Hispanic trade in key markets. The program is designed to drive consumption of Avocados From Mexico through aggressive retail promotion in key Hispanic markets during prime football season and the Big Game.
The Guac Fiesta Hispanic program will run January 1 to Feb. 1, 2015 in California, Arizona, Texas, Chicago, New York and Miami, targeting 1,000 Hispanic chain stores and independents. The program will feature a mobile sweepstakes and an AFM coupon offer that also gives shoppers a fun new recipe to try. Additionally, the campaign will include digital and social media, merchandising, and trade and consumer public relations efforts.
“Guac Fiesta is a great way to reach the bicultural Hispanic who loves American football,” said Stephanie Bazan, AFM’s Hispanic Marketing Director. “Last year was the first year the Big Game was broadcast in Spanish and the sport is a great way to engage Hispanics during the top U.S. occasion in which guacamole is consumed. American Football season is a fun time when families and friends come together to experience the game and that is no different for the Hispanic fan base. Adding avocados to a favorite dish is a great way to add some flavor to the fiesta.”
The campaign is intended to build excitement with shoppers through a text-to-win campaign where they will have a chance to win a big screen TV for football viewing parties. Retailers will also receive support to promote the product, such as tear pad coupons and in-store purchase coupons for shoppers.
According to Experien Simmons data, the interest in NFL football and college football among Hispanics has increased between the years of 2010 and 2014. While the amount of Spanish speaking Hispanics that watch the NFL has increased, the majority of Hispanics who watch the NFL are bi-cultural and Engish speaking according to Nielsen.
For more information:
Lindsay Moore
Avocados from Mexico
Tel: +1 (916) 774-9600
Email: lmoore@augustineideas.com
www.theamazingavocado.com
Announcements
Job Offers
- Account Manager – North Germany
- Operational Grower - Strawberries
- Retail Key Account Manager
- Sales Representative Southeastern US
- Bedding and Perennials Sales Manager Europe
- Ein- und Verkäufer Obst
- Horticultural Technician
- Agronomist
- Head Grower Strawberries, Norway
- Tissue Culture Laboratory Scientist
Specials more
Top 5 - yesterday
- Vietnam-grown Musang King durians more expensive than imports
- “We anticipate a great avocado season with favourable prices”
- Later start of California cherry harvest
- How fruit genomic research can in Australia lead to better tasting and more resilient crops
- Lidl in Germany to pay price premium for Fairtrade bananas
Top 5 - last week
- Thai durian exporter already blocked 100 containers before mid-April harvest start
- GLOBAL MARKET OVERVIEW AVOCADO
- More dragon fruit from Ecuador breaks the market
- Yet more rain could spell quickened end to South African grapes
- “I hear from our clients that our Gala apple is the best Gala you can find in Europe”
Top 5 - last month
- Thai durian exporter already blocked 100 containers before mid-April harvest start
- "Consumers will happily pay two euros for a Mars bar or can of Coke but not for their veg”
- “Fruit industry in the Eastern Cape is facing a perfect storm”
- Eye-watering sum for a single onion at Sainsbury’s online checkout
- New papaya varieties entering the market
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-03-30 Bees abuzz for biosecurity in avocados
- 2023-03-30 Kenyan growers interested in Malaysian avocado market
- 2023-03-30 Colombia might soon surpass Africa and Asia in avocado production
- 2023-03-30 More specialty mangoes on the way?
- 2023-03-30 Demand for Rwandan avocados keeps growing
- 2023-03-30 Avocado oil extraction as a very up-and-coming market
- 2023-03-29 India: Sundarja mango of Rewa district receives GI tag
- 2023-03-29 Thailand secures 500 million baht durian deal with China's Yunnan province
- 2023-03-29 Chile's avocado harvest is estimated to have fallen to 186,000 tons this season
- 2023-03-29 Iranian dates are doing well this Ramadan
- 2023-03-29 Bay of Plenty kiwifruit orchard owners struggling to sell
- 2023-03-29 Uganda intent on boosting exports to Western markets
- 2023-03-29 "The price of fresh coconuts in Thailand has increased by nearly 40%, price continues to rise"
- 2023-03-29 Early avo market in Europe the complete opposite to last year
- 2023-03-29 Vietnam-grown Musang King durians more expensive than imports
- 2023-03-29 “We anticipate a great avocado season with favourable prices”
- 2023-03-28 JP Farms exports first shipment of coconuts to US
- 2023-03-28 Vietnam: Durian prices down by half
- 2023-03-28 Total export dragon fruit turnover reached more than US$47 million in Vietnam
- 2023-03-28 Gilroy is the 'garlic capital of the world'
