"Surprisingly, the tomatoes, vine in particular, were able to recover well this autumn. A combination of quickly decreasing productions from August onwards, relatively little competition, strong decrease of supply after the 'illuminated cultivations' stopped, and no supply spike at the end of regular crops (which did last a while longer), have been factors that played a part in establishing good prices in autumn, particularly with vine tomatoes. Still, it's a bit of a miracle how prices for tomatoes recovered, with quality and sales also being a good constant factor this season, particularly in autumn."
"One word: dramatic! I already wrote a column, and the situation didn't change much in that respect. The market has been saturated for too long this season, with large quantities. When nothing is consumed any more, the acreage (read production) will have to go down in order to give the stayers in cultivation another chance for better pricing in the next years. A further constant factor when it comes to quality and reliability of the Dutch cucumbers is also an additional focus here."
"The bell pepper season fizzled out. In the summer, a good revival seemed to be coming regarding pricing. But together with the start of the Russian boycott around week 32, relatively little export to the US, and later also the transition to Spanish bell peppers around week 37, with supermarkets dealing ruthlessly with their suppliers, the factors caused an even worse autumn than in other years, with the results we now know."
"In general, we need more and longer customer retention in the season, if we want to make use of the full season. Quality cannot be up for discussion, and adjustments in the acreage (productions) will be a leading factor for good sales. There are few reserves left, so 2015 definitely has to be better, but I won't give a prognosis on that at this point."
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