The political and economic situation in Russia and Ukraine has made it a tough season for Egypt's citrus exporters. With two of their main markets in positions that make it hard for consumers to buy fruit, Egyptian orange traders have had to curtail their exports.

Further complicating matters is the accelerated nature of this year's crop. While oranges are usually not available until December, cool weather has been good for the colouring of fruit, so Esbetah anticipates they'll have fruit earlier this year. Sizing and quality of fruit has improved since last season, which saw smaller fruit and less of it. With two of the biggest markets diminished, Egypt's citrus exporters will have to find new markets for their fruit.
“We'll have to increase how much fruit we sell domestically,” said Esbetah. “We usually have 40 percent of our oranges on the domestic market, but more will have to go there this year. We'll also target Asian markets, especially China and South Korea. We'll see where South African fruit goes, because their season is before ours, and in turn, find those markets. If we can reach those Asian markets, I think this season can be an improvement.”
Misrpan transport co.
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Email: esbetah@misrpan.com.eg
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