Mercato Ortofrutticolo di Lusia

Italy: Things are not so good for gentile lettuce

The Lusia fresh produce market handles around 2,000 tons a year of gentile lettuce. The variety is cultivated on open fields from April to October (150/250 tons per month) and on protected crops from November to March (30/80 tons per month).

This year hasn't been particularly good for gentile lettuce, as quotations were negative for a long period and could not cover production costs. Prices were only profitable in July, August, September and October.

The average price went from €0.85/kg in 2013 to the current €0.68/kg and there was an 8% drop in volumes sold.

This is because of the bad weather during the first half of the year, which led to a loss of produce and made it difficult to carry on with the other implants. In addition, quality was affected and therefore demand dropped thus lowering prices.

Quantities increased in July, August, September and October thanks to the nicer weather and demand picked up. The season is not over yet, but there has been a drop in prices leading to economic loss for companies.
Because of this, producers will probably reduce crops next year.

Volumes handled and prices:

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