American Pistachio Growers introduces new brand ambassador

American Pistachio Growers (APG) is proud to announce a new partnership with famed Spanish chef Paco Roncero. Roncero, who has earned two Michelin Stars among other culinary recognition, is a cyclist and marathoner known widely for his advocating that healthy food can also be delicious.

Roncero is highly decorated with two Michelin Stars and numerous gastronomy accolades; including Chef l'Avenir 2005 awarded by the International Academy of Gastronomy, the National Gastronomy Award of 2006 of the Spanish Royal Academy and three Suns of the Guia Repsol for his restaurant La Terraza del Casino. In addition to these awards, Roncero is considered one of the pioneers of Madrid and Spain's vanguard (molecular gastronomy) cuisine. He has taken sensory dining to the next level, and recently opened a new restaurant, Sublimotion, at the Hard Rock Hotel in Ibiza, designed to combine music, lighting and ambience with food in a way that plays to all of the senses.

Roncero will call on his culinary creativity in his role as one of APG's new Ambassadors to imagine the best culinary uses for pistachios on menus and as an ingredient.

Roncero's passion also extends beyond the kitchen – he is an avid athlete who encourages other Spanish chefs to take up various sports and exercise. Roncero promotes healthy nutrition habits for athletes and has worked with nutritionists and the Instituto Nacional del Deporte (ISD) to create innovative and delicious recipes for sports nutrition. This makes for a natural partnership with APG, which also has ambassadorships with athletes and nutritionists.

For more information on the American Pistachio Growers, please visit

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